Criminal Injury Helpline helps people gain compensation when they have been a victim of a crime. With a wealth of experience in other areas of law this was a new department for the law firm
We carried out initial keyword research, build out campaigns with the most relevant keywords to start. This is a very high competitive sector so it was important that we refined the campaigns and ensured we were achieving high quality scores and using details demographics to ensure we were able to gain the lowest cost per click from the highest quality traffic to ensure we could meet the clients KPIS.
After only 3 months we are achieving and doubling the ad spend to increase leads further.