Migrate their current email marketing provider to Klaviyo, improve email as a revenue driving channel.
- Build out the migration plan and warm the account.
- Create a series of email automations, leveraging machine learning and predictive analysis.
- Create a series of time delays & offer A/B tests.
Continue developing the website to allow Klaviyo to use more data in automation campaigns. Continue to create tailored messaging by segmenting emails by customer’s purchase history and LTV.