The Brief
Workwear Giant is a long established business that has always struggled to break through online, they came to Performatic after several agencies and consultants had tried to improve their performance and make the campaigns profitable.
Our Solution
The previous ppc agencies had tried mainly to use Google search to target highly competitive search terms for users looking to have custom logo workwear created. Our approach was slightly different which allowed us to push more ad spend through Google shopping for the same products, this allowed us to drastically reduce our overall cost per click, with our optimisation techniques and a few website tweaks to increase page speed we managed to turn the account around and grow Google Ads into a very viable channel for the client.
The Results
(Based On Last 3 Month Period Compared YOY)
Revenue
1130% Increase
Conv Rate
37.23% Increase
Sales
700% Increase
Avg Order Value
54.21%
ROAS
110%
