Top Embroidery is a long established business that supplies high quality garments with custom embroidery for businesses and the general public. The client was looking to maximise the enquiries they were getting from their online marketing efforts.
With an existing Google ads account we carried out a full audit of the google ads and the google merchant centre identifying key areas for improvement. Along with improve feed quality we also used a more structured and tailored bidding approach for our shopping campaign. Search campaigns were too expensive and were not converting well enough to be profitable, so we made the decision to implement dynamic search campaigns to allow us to drive more traffic at a lower cost per click. The results have been great and there is still more to come.