MIW Water coolers is a large business in the water cooler industry. They had an editing google ads account run by a PPC agency but felt they wanted more out of their ad spend.
We audited the account and found there was work to be done on campaign structures, negative keywords, bids and also feed work for their google shopping campaigns. Over the past few months we have worked to improve the feed quality which greatly reduced our cost per click from Google Shopping. We refreshed ad copy to more on tone messages and added more negative keywords to improve the overall quality of the traffic.